Kraft Tang Consumer Sales Promotions and Sales Promotions Research Paper

Kraft Tang Consumer Sales Promotions and Sales Promotions - Research Paper Example Kraft Foods manufactures and markets packaged foods, biscuits, confectionery items, hot and cold beverages, cheeses, ready-to-eat meals and other grocery items. Kraft food provides these products to approximately 170 countries world-wide (Kraft Foods Inc. Annual Report). Furthermore, the Annual Report states that Kraft Foods generated as high a 57% of their net revenues outside of their home country (8). Kraft Food Inc. is a company that produces Tang. Tang is a non-carbonated soft drink that comes in liquid and powdered form. Tang has recently been added at the twelfth position to the list of billion dollars brands owned by Kraft Foods, which includes brands like Oreo, Oscar Mayer, Cadbury and Maxwell House (Schultz & Zmuda). However, according to Schultz, international sales promotions and other marketing efforts in countries like Brazil, Argentina, Mexico and Philippines have accounted for a major chunk of revenues of Tang. Sales promotion is a type of marketing activity. According to Lamb et al, the main purpose of sales promotion is to facilitate purchase by providing short-term incentive to consumers or retailers in the form of discounts or added value. The sales promotion directed at consumers is called consumer sales promotion and the one directed at members of the supply-chain is referred to as trade sales promotion (537). Sales promotion have become more common than ever before, this is because of higher degree of completion as well as a larger array of media choices which provide information to the consumers. Tang has had to face a lot of challenges both locally and internationally in terms of sales promotion. According to the Kraft Foods Inc Annual Report (8), they concentrate their marketing efforts in three key areas: the first is targeted at the consumer in the form of mass-media, out-door, print and digital media, the second is offering consumer incentives like coupons and contests and lastly they engage in trade promotions to

Mental Skills Training Program Essay Example | Topics and Well Written Essays - 750 words

Mental Skills Training Program - Essay Example Based on a recent performance profile, it is found that I lack two mental skills. Imagery and confidence are mental skills currently lacked. The two lacked mental skills are important for everyday life. Imagery helps the mind focus on seeing things that have happened in the past, things that are happening now and events that may happen in the future. Portraying these images in a positive or negative way is a mental imagery skill. Confidence as a mental skill controls how actions are made, decisions in life and the way someone feels. Each one of these mental skills contributes to decisions that are made in everyday life. These mental skills also affect an athlete’s performance. What does imagery as a mental skill do? Imagery as a mental skill is basically the ability to go over an event and imagine what the outcome will be. This goes hand in hand with confidence. Having strong confidence will help the imagery skill imagine a more positive outcome. A positive outcome and better confidence will lead to higher performance. Setting up a plan to improve these skills will help improve confidence and the mental ability to imagine better outcomes. Improving each one of these skills can help an individual go further in live and outperform others. In an article from the Journal of Education for Business, a study has shown that the use of negotiation classes can help build an individual’s confidence which will help the individual become more successful. Becoming better at negotiating will improve performance by a huge amount. Improved performance will lead to better confidence. I plan on using negotiation as a way to improve my confidence mental skill. Duration and repetition will aid in creating a mental skills training program that works on my weaker areas. To obtain better negotiating skills and better confidence I plan on using negotiating and becoming more comfortable negotiating with others. I will practice becoming comfortable negotiating for a month. Twice a week for the first month I will try to negotiate events that I would otherwise ignore. These events will be smaller things like household activities and small individual confrontations. After the first month, I can then begin using real world scenarios for negotiating. These negotiating skills may need to be modified to a class like session. If practicing negotiating on my own terms proves to be unsuccessful, the training can be modified to include negotiating classes. Another great way that was found to assist in improving mental skills was discovered by a research study conducted by International Education Studies. The research study was performed on college level soccer players. The soccer players were given different techniques to try and improve different mental skills like imagery, attention and motivation. The study showed that relaxation was the best improver. Relaxation was able to help the players relax by reducing muscle tension and improving focus. Becoming more relaxed before and after games, improved performance. Since relaxation has shown to have great imagery affects, relaxation will be part of the program used to improve weaker mental skills. In order to use relaxation to improve imagery,